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How to Cite | Author Information | Publication History
International Journal of Nursing & Clinical Practices Volume 3 (2016), Article ID 3:IJNCP-209, 5 pages
https://doi.org/10.15344/2394-4978/2016/209
Research Article
Marketing Strategies to Reposition Psychiatric-Mental Health Nursing Specialty in Student Nurse Education Programs in the United States and China

Kathryn Puskar1*, Ann M. Mitchell2, Jia Shoumei3 and Tricia McFadden4

1Professor of Nursing & Psychiatry, Associate Dean for Undergraduate Education, School of Nursing, University of Pittsburgh, Pittsburgh, PA, USA
2Professor of Nursing & Psychiatry, School of Nursing, University of Pittsburgh, Pittsburgh, PA, USA
3Visiting Scholar, School of Nursing, Fudan University, Shanghai, China
4Assistant Professor of Marketing, St. Francis University, Loretto, PA, USA
Prof. Kathryn Puskar, School of Nursing, University of Pittsburgh, 3500 Victoria Street, 350 Victoria Building, Pittsburgh, PA 15261, USA; E-mail: krp12@pitt.edu
01 August 2016; 24 November 2016; 26 November 2016
Puskar K, Mitchell AM , Shoumei J, McFadden T (2016) Marketing Strategies to Reposition Psychiatric-Mental Health Nursing Specialty in Student Nurse Education Programs in the United States and China. Int J Nurs Clin Pract 3: 209. doi: https://doi.org/10.15344/2394-4978/2016/209
© 2016 Puskar et al. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.

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