Abstract

The main purpose of this research study was to improve the concept of transmedia by adjusting, updating and redefining it in the form of a verb, which was different from its current definition as a noun. This study sought to achieve a number of objectives. In achieving the objectives, the study sought to use a historical analysis technique. The objectives of this study were to: 1) provide a new interpretation of transmedia; 2) to suggest an adjustment and a new definition of transmedia as a verb; 3) to provide a critical analysis of Jenkins’ conception of transmedia storytelling.The study has revealed that Jenkins’ conception of transmedia storytelling has been vague. The study has also pointed out the weaknesses of Jenkins’ ideas on transmedia storytelling, which have been used to show that the suggestions that have been provided in this study have been necessary.