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Journalism and Mass Communication Volume 3 (2016), Article ID 3:IJJMC-117, 4 pages
http://dx.doi.org/10.15344/2349-2635/2016/117
Research Article
Perspectives to Understand the Relationship between Religion and Communication

Jisoo Kim1 and Chulho Kim2*

1Division of International Studies, Korea University,145, Anam-ro, Seongbuk-gu, Seoul, 02841 South Korea
2Department of Advertising and PR, Cheongju University, 298, Daesung-ro, Cheongwon-gu, Cheongju, 28503 South Korea
Dr. Chulho Kim, Department of Advertising and PR, Cheongju University, 298, Daesung-ro, Cheongwon-gu, Cheongju, 28503 South Korea; E-mail: philosea@cju.ac.kr
17 March 2016; 04 June 2016; 06 June 2016
Kim J, Kim C (2016) Perspectives to Understand the Relationship between Religion and Communication. Int J Journalism Mass Comm 3: 117. doi: http://dx.doi.org/10.15344/2349-2635/2016/117

Abstract

This paper emphasizes the necessity of interdisciplinary approach and suggests three basic viewpoints: absolute value-based perspective (AVBP), symbiotic value-based perspective (SVBP), virtue value-based perspective (VVBP) to understand the relationship between religion and communication in a modern society with cross-culture and diversity.

The perspective centered on absolute value, inside-out sight, is one that is based on religion’s unique identity and applies it to non-religious phenomena. The main concept is the absolute proposition execution of religion’s absolute values.The perspective centered on symbiotic value, outside-in sight, is one that is based on non-religious, general, common ethicality and connects it to execution of the essential purpose of religion. The macro-proposition execution of symbiotic values is emphasized.The perspective centered virtue value, human-based insight, is based on human character, the original target of insight in religion, and attempts to connect this to the execution of religion’s fundamental meaning. The main concept is the anthropocentric proposition execution of virtue values.

Ultimately, when we consider modern society as an overlapping community where multiple cultures and religions coexist and globalization and localization run parallel, for religion to meaningfully affect human communication, each religion should preserve its identity, but effort from each religion to realistically apply this identity to create a general value for symbiotic coexistence is needed. Also, this paper suggests that the process of social execution should ultimately be understood and progressed within a broad viewpoint considering the good nature of humans reflected by the essence of religion.