Journalism and Mass Communication Volume 2 (2015), Article ID 2:IJJMC-111, 6 pages
Review Article
New Television and Old Campaign: The Experience and Lessons in Digital Television Transition in Taiwan

Herng Su* and Shi-Chung Chang

1Department of Journalism, National Chengchi University, No. 64, Section 2, Zhinan Rd, Wenshan District, Taipei City, Taiwan 116
2Department of Electric Engineering, National Taiwan University, No. 1, Section 4, Roosevelt Rd, Da’an District, Taipei City, Taiwan 10617
Corresponding Author Details : Dr. Herng Su, Professor, Department of Journalism, National Chengchi University, Taipei, Taiwan ; E-mail:
Received : 06 May 2015; Accepted : 04 August 2015; Published : 06 August 2015
Citation : Su H, Chang SC (2015) New Television and Old Campaign: The Experience and Lessons in Digital Television Transition in Taiwan. Int J Journalism Mass Comm 2: 111. doi:


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