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How to Cite | Author Information | Publication History
Journalism and Mass Communication Volume 2 (2015), Article ID 2:IJJMC-111, 6 pages
http://dx.doi.org/10.15344/2349-2635/2015/111
Review Article
New Television and Old Campaign: The Experience and Lessons in Digital Television Transition in Taiwan

Herng Su* and Shi-Chung Chang

1Department of Journalism, National Chengchi University, No. 64, Section 2, Zhinan Rd, Wenshan District, Taipei City, Taiwan 116
2Department of Electric Engineering, National Taiwan University, No. 1, Section 4, Roosevelt Rd, Da’an District, Taipei City, Taiwan 10617
Corresponding Author Details : Dr. Herng Su, Professor, Department of Journalism, National Chengchi University, Taipei, Taiwan ; E-mail: herngsu@nccu.edu.tw
Received : 06 May 2015; Accepted : 04 August 2015; Published : 06 August 2015
Citation : Su H, Chang SC (2015) New Television and Old Campaign: The Experience and Lessons in Digital Television Transition in Taiwan. Int J Journalism Mass Comm 2: 111. doi: http://dx.doi.org/10.15344/2349-2635/2015/111
Copyright © 2015 Su et al. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.

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