References

1. Shrum L J (2004) The Psychology of Entertainment Media: Blurring the lines between entertainment and persuasion. Lawrence Erlbaum. View
2. Gawronski B, De Houwer J (2014) Implicit measures in social and personality psychology. In: Handbook of research methods in social and personality psychology, 2nd edition, USA. View
3. Wittenbrink B, Schwarz N (2007) Implicit measures of attitudes. New York: Guilford Press USA. View
4. Hassin RR, Uleman JS, Bargh JA (2005) The New Unconscious. Oxford: University Press USA. View
5. Courbet D, Fourquet-Courbet MP, Kazan R, Intartaglia J (2014) The Longterm Effects of E-advertising: The Influence of Internet Pop-ups Viewed at a Low Level of Attention in Implicit Memory. J Comput-Mediat Comm 19: 274-293. View
6. Perkins A, Forehand M, Greenwald A, Maison D (2008) Measuring the non-conscious: Implicit social cognition on consumer behaviour. Handbook ofConsumer Psychology 461-476. View
7. Greenwald AG, Banaji MR (1995) Implicit Social Cognition: Attitudes, selfesteem and stereotypes. Psychol Rev 102: 4-27. View
8. Dijksterhuis A, Aarts H, Smith PK (2005) The Power of the subliminal: On subliminal persuasion and Other potential applications. In: The NewUnconscious 77-107. View
9. Cheesman J, Merikle PM (1986) Distinguishing conscious from unconscious mental processes. Can J Psychology 40: 343-367.
10. Gawronski B, Bodenhausen GV (2006) Associative and propositional processes in evaluation: An integrative review of implicit and explicit attitude change. Psychol Bull 132: 692-731. View
11. Pham M T, Vanhuele M (1997) Analyzing the Memory Impact of Advertising Fragments. Market Lett 8: 407-417. View
12. Glaser J, Kihlstrom JF (2005) Compensatory Automaticity: Unconscious Volition Is Not an Oxymoron. In: The New Unconscious USA 171-195. View
13. Janiszewski C (1988) Preconscious processing effects: The independence of attitude formation and conscious thought. J Consum Res 15: 199-209. View
14. Janiszewski C (1993) Preattentive Mere Exposure Effects. J Consum Res 20: 376-392. View
15. Shapiro S, Heckler S E, MacInnis DJ (1997) The Effects on Incidental Ad Exposure on the Formation of Consideration Sets. J Consum Res 24: 94-104. View
16. Shapiro S (1999) When an Ad's Influence Is beyond Our Conscious Control: Perceptual and Conceptual Fluency Effects Caused by Incidental Ad Exposure. J Consum Res 26: 16-36. View
17. Shapiro S, MacInnis DJ, Heckler SE, Perez AM (1999) An experimental Method for studying unconscious perception in an marketing context. PsycholMark 16: 459-477. View
18. Perfect TJ, Edwards A (1998) Implicit memory for radio advertising. Psychol Rep 83: 1091-1094. View
19. Vanhuele M, Courbet D, Denis S, Lavigne F, Borde A (2005) The effectiveness of non-focal exposure to web banners ads. Finanza Marketing e Produzione 23: 7-12. View
20. Zajonc B (1980) Feeling and Thinking: Preferences Need no Inferences. Am Psychol 35: 151-175. View
21. Bornstein RF (1989) Exposure and Affect: Overview and meta-analysis of research 1968-1987. Psychol Bull 106: 265-289. View
22. Holden SJ, Vanhuele M (1999) Know the Name, Forget the Exposure: Brand Familiarity versus Memory of Exposure Context. Psychol and Market 16: 479-486. View
23. Pêtre A (2005) Mémorisation non consciente des publicités: apport d’une mesure implicite dans une application au netvertising. Rev Fr Marketing 201: 23-47. View
24. Shapiro S, Krishnan S (2001) Memory-Based Measures for Assessing Advertising Effects: A Comparison of Explicit and Implicit Memory Effects. J Advertising 30: 1-30. View
25. Courbet D (2003) L’influence publicitaire en l’absence de souvenir des messages: les effets implicites de la simple exposition ; The influence of advertising without message recall: the implicit effects of mere exposure. Cah Int Psychol Soc 57: 39-51. View
26. Nordhielm C L (2002) The influence of level of processing on advertising effects. J Consum Res 29: 371-382. View
27. Mandler G (1980) Recognizing: The judgment of previous occurrence. Psychol Rev 87: 252-271. View
28. Finlay K, Marmurek H, Morton R (2005) Priming effects in explicit and implicit memory for textual advertisements. Appl Psychol-Int Rev 54: 442-454. View
29. Mäntylä T, Raudsepp J (1996) Recollective experience following suppression of focal attention. Eur J Cogn Psychol 8: 195-203. View
30. Rajaram S (1993) Remembering and knowing: two means of access to the personal past. Mem Cognition 21: 89-102. View
31. Dewhurst SA, Parry LA (2000) Emotionality, distinctiveness and recollective experience. Eur J Cogn Psychol 12: 541-551. View
32. Lee AY (2001) The mere exposure effect: an uncertainty reduction explanation revisited. Pers Soc Psychol B 27: 1255-1266. View
33. Janiszewski C, Meyvis T (2001) Effects of Brand Logo Complexity, Repetition and Spacing on Processing Fluency and Judgment. J Consum Res 28: 18-32. View
34. Lee AY, Labroo AA (2004) The effects of conceptual and perceptual fluency on brand evaluation. J Marketing Res 41: 151-165. View
35. Fazio RH (1990) A practical guide to the use of response latency in social psychological research. In: Hendrick C, Clark MS (Eds) Research methods in personality and social psychology, Newbury Park, USA. 74-97. View
36. Roskos-Ewoldsen DR, Fazio RH (1992a) The accessibility of source likeability as a determinant of persuasion. Pers Soc Psychol B 18: 19-25. View
37. Fazio RH, Dunton BC (1997) Categorization by race: The impact of automatic and controlled components of racial prejudice. J Exp Soc Psychol 69: 1013-1027. View
38. Roskos-Ewoldsen DR, Fazio RH (1992b) On the orienting value of attitudes: Attitude accessibility as a determinant of an object’s attraction of visual attention. J Pers Soc Psychol 63: 198-211. View
39. Fazio RH, Williams CJ (1986) Attitude accessibility as a moderator of the attitude-perception and attitude-behavior relations: An investigation of the 1984 election. J Pers Soc Psychol 51: 505-514. View
40. Berger IE, Mitchell AA (1989) The effect of advertising on attitude accessibility, attitude confidence, and the attitude-behavior relationship. J Consum Res 16: 269-279. View
41. Schuette RA, Fazio RH (1995) Attitude accessibility and motivation as determinants of biased processing: A test of the MODE model. Pers Soc Psychol B 21: 704-710. View
42. Walther E, Nagengast B, Trasselli C (2005) Evaluative conditioning in social psychology: Facts and speculations. Cogn Emot 19: 175-196. View
43. Gorn GJ, Goldberg M E, Litvack D (1991) Music and Information in Commercials: Their effects with an Elderly Sample. J Advertising Res 31: 23-32. View
44. Priluck R, Till BD (2004) The role of contingency awareness, involvement and need for cognition in attitude formation. J Acad Market Sci 32: 329-344. View
45. Allen CT, Madden TJ (1985) A Closer Look at Classical Conditioning. J Consum Res 12: 301-315. View
46. Stuart EW, Shimp TA, Engel RW (1991) A program of classical conditioning experiments testing variations in the conditioned stimulus and context. J Consum Res 18: 1-12. View
47. Stuart EW, Shimp TA, Engel RW (1987) Classical conditioning of Consumer attitudes: four experiments in an advertising context. J Consum Res 14: 334-349. View
48. Pechmann C, Stewart D W (1988) Advertising repetition: A critical review of wearin and wearout. Curr Iss Res Advertising 11: 285-329. View
49. Grossman RP, Till BD (1998) The persistence of classically conditioned brand attitudes. J Advertising 27: 23-31. View
50. Olson MA, Fazio RH (2001) Implicit Attitude Formation through Classical Conditioning. Psychol Sci 12: 413-417. View
51. Walther E, Grigoriadis S (2004) Why sad people like shoes better: The influence of mood on the evaluative conditioning of consumer attitudes. Psychol Mark 21: 755-773. View
52. Dempsey M A, Mitchell AA (2004) The Relation between Implicit and Explicit Attitudes and Spontaneous Choice. Adv Consum Res 31: 542.
53. Walther E (2002) Guilty by Mere Association: Evaluative Conditioning and the Spreading Attitude Effect. J Pers Soc Psychol 82: 919-934. View
54. Fazio RH (2001) On the Automatic activation of associated Evaluations: An overview. Cogn Emot 15: 115-141. View
55. Olson MA, Fazio RH (2002) Implicit Acquisition and Manifestation of Classically Conditioned attitudes. Soc Cogn 89-103. View
56. Lipp OV, Purkis HM (2005) No support for dual process accounts of human affective learning to simple Pavlovian conditioning. Cogn Emot 19: 269-282. View
57. Pleyers G, Corneille O, Luminet O, Yzerbyt V (2007) Aware and (Dis)Liking: Item-based Analyses Reveal that Valence Acquisition via Evaluative Conditioning emerges only when there is Contingency Awareness. J Exp Psychol Learn 33: 130-144. View
58. Meersmans T, De Houwer J, Baeyens F, Randell T, Eelen, P (2005) Beyond evaluative conditioning? Searching for associative transfer of nonevaluative stimulus properties. Cogn Emot 19: 283-306. View
59. Kim J, Allen CT, Kardes FR (1996) An Investigation of the Mediational Mechanisms Underlying Attitudinal Conditioning. J Marketing Res 33: 318-328. View
60. Baeyens F, Eelen P, Crombez G, Vandenbergh O (1992) Human evaluative conditioning: Acquisition trials, presentation schedule, evaluative style and contingency Awareness. Behav Res Ther 30: 133-142. View
61. Meyers-Levy J, Sternthal B (1993) A Two-Factor Explanation of Assimilation and Contrast Effects. J Marketing Res 30: 359-368. View
62. Mathur M, Chattopadhyay A (1991) The Impact of Moods Generated by Television Programs on Responses to Advertising. Psychol Mark 8: 59-77. View
63. Goldberg M E, Gorn J (1987) Happy and Sad TV Programs: How they affect reactions to commercials. J Consum Res 14: 387-403. View
64. Moorman M, Neijens PC, Smit EG (2002) The Effects of Magazine-Induced Psychological Responses and Thematic Congruence on Memory and Attitude Toward the Ad in a Real-Life Setting. J Advertising 31: 28-40. View
65. Moorman M, Neijens PC, Smit E G (2005) The Effects of Program Responses on the Processing of Commercials Placed at Various Positions in the Program and the Block. J Advertising Res 45: 49-59. View
66. Aylesworth AB, MacKenzie SC (1998) Context Is Key: The Effect of Program-Induced Mood on Thoughts About the Ad. J Advertising 27: 17-33. View
67. Murry, JP, Dacin PA (1996) Cognitive Moderators of Negative-Emotion Effects: Implications for Understanding Media Context. J Consum Res 22: 439-447. View
68. Soldow GF, Principe V (1981) Response to Commercials as a Function of Program Context. J Advertising Res 21: 59-65. View
69. Pavelchak MA, Antil J H, Munch JM (1988) The Super Bowl: An Investigation into the Relationship among Program Context, Emotional Experience and Ad Recall. J Consum Res 15: 360-367. View
70. Sonbonmatsu DM, Kardes FR (1988) The Effects of Physiological Arousal on Information Processing and Persuasion. J Consum Res 15: 379-385. View
71. Shapiro S, Maclnnis DJ, Park CW (2002) Understanding Program-Induced Mood Effects: Decoupling Arousal from Valence. J Advertising, 31: 15-26. View
72. De Pelsmacker P, Geuens M, Aiickaert P (2002) Media Context and Advertising Effectiveness: The Role of Context Appreciation and Context/Ad Similarity. J Advertising 31: 49-61. View
73. Courbet D (2000) Les effets automatiques du parrainage télévisuel sur la marque: étude de la mésattribution de la familiarité, du transfert sémantique et de l'influence des émotions déclenchées par le programme. Rech App Market 15: 39-62. View
74. Russell CA (1998) Toward a Framework of Product Placement Theoretical Propositions. Adv Consum Res 25: 357-362. View
75. Law S, Braun KA (2000) I’ll have what she’s having: Gauging the impact of product placements on viewers. Psychol Mark 17: 1059-1075. View
76. Fontaine I (2006) Etude du changement d'attitude pour les marques placées dans les films: persuasion ou effet d'exposition ? Rech App Market 21: 1-18. View
77. Russell CA (2002) Investigating the effectiveness of product placements in television shows: The role of modality and plot connection congruence on brand memory and attitude. J Consum Res 29: 306-318. View
78. Yang M, Roskos-Ewoldsen B, Roskos-Ewoldsen DR (2004) Mental Models for Brand Placement. In: The Psychology of Entertainment Media, Blurring the lines between entertainment and persuasion Lawrence Erlbaum Associates 79-98. View
79. Ellis HC, Moore BA (1999) Mood and Memory. In: Dalgleish T and Power MJ (Eds) Handbook of Cognition and Emotion England 193-210 View
80. Mackie DM, Worth T (1991) Feeling Good, but not thinking Straight: the Impact of Positive Mood on Persuasion. In: Emotion and social judgments, Pergamon Press, England 201-219. View
81. Isen AM (1987) Positive Affect, Cognitive Processes and Social Behavior. Adv Exp Soc Psychol 20: 203-253. View
82. Tavassoli NT, Schultz CJ, Fitzsimons GJ (1995) Program involvement: Are moderate levels best for ad memory and attitude toward the ad? J Advertising Res 35: 61-74. View
83. Newell SJ, Henderso KV, Wu BT (2001) The effects of pleasure and arousal on recall of advertisements during the super Bowl. Psychol Mark 18: 1135-1153. View
84. Hänze M, Meyer HA (1998) Mood influences on automatic and controlled semantic priming. Am J Psychol 111: 265-278. View
85. Bless H, Schwarz N, Wieland R (1996) Mood and the impact of category membership and individuating information. Eur J Soc Psychol 26: 935-959. View
86. Lee AY, Sternthal B (1999) The effects of positive moods on memory. J Consum Res 26: 115-127. View
87. Schwarz N, Clore G L (1988) How do I feel about it? The informative function of affective states. In: Affect, Cognition and Social Behavior. 44-62.
88. Forgas JP, Bower GH (1988) Affect in social judgements. Aust J Psychol 40: 125-145. View
89. Forgas JP (1995) Mood and Judgement: The Affect Infusion Model (AIM). Psychol Bull 117: 1-28. View
90. Isen AM (1999) Positive affect. In: Handbook of Emotion and Cognition, Chichester. England 521-540. View
91. Meyers-Levy J, Tybout AM (1997) Context Effects at Encoding and Judgement in Consumption Settings: The Role of Cognitive Resources. J Consum Res 24: 1-14. View
92. Forehand M R, Perkins A (2005) Implicit Assimilation and explicit contrast: A Set/Reset Model of Response to Celebrity Voice-Overs. J Consum Res 32: 435-441. View
93. Strahan EJ, Spencer S, Zanna MP (2005) Subliminal Priming and Persuasion: How motivation affects the activation of Goals and the persuasiveness of messages. In: Applying Social Cognition to Consumer-Focused Strategy Lawrence Erlbaum Associates USA 267-280. View
94. MacLeod C (1998) Implicit Perception: Perceptual Processing without Awareness. In: Implicit and Explicit Mental Processes 57-78. View
95. Krishnan HS, Chakravarti D (2003) A Process Analysis of the Effects of Humorous Advertising Executions on Brand Claims Memory. J Consum Psychol 13: 230-245. View
96. Merikle PM, Reingold EM (1998) On Demonstrating Unconscious Perception: Comment on Draine and Greenwald (1998). J Exp Psychol Gen 127: 304-310. View
97. Holender D (1986) Semantic activation without conscious identification in dichotic listening, parafoveal vision and visual masking: A survey and appraisal. Behav Brain Sci 9: 1-66. View
98. Tulving E (1995) Organization of memory: Quo vadis? In: The Cognitive neuroscience, Cambridge, MIT Press USA 839-847. View
99. Allen CT, Janiszewski CA (1989) Assessing the role of contingency awareness in attitudinal conditioning with implications for advertising research. J Marketing Res 26: 30-43. View
100. Yonelinas AP (1997) Recognition memory ROCs for item and associative information: The contribution of recollection and familiarity. Mem Cogn 25: 747-763. View
101. Wheeler MA, Stuss DT, Tulving E (1997) Toward a theory of episodic memory: The frontal lobes and autonoetic consciousness. Psychol Bull 121: 331-354. View
102. Jacoby LL, Jennings JM, Hay LF (1996) Dissociating automatic and consciously controlled processes: Implications for Diagnosis and rehabilitation of memory deficits. In: Basic and Applied memory research: theory in context 161-193. View
103. Bargh JA, Chartrand TL (1999) The Unbearable Automaticity of Everyday Life. Am Psychol 54: 462-479.
104. Fazio RH, Olson MA (2003) Implicit Measures in Social Cognition Research: Their Meaning and Use. Annu Rev Psychol 54: 297-327. View
105. Petty RE, Fazio RH, Briňol P (2007) Attitudes: Insights from the new wave of implicit measures. View
106. Nosek BA., Greenwald AG, Banaji MR (2007) The Implicit Association Test at age 7: A methodological and conceptual review. In: Automatic processes in social thinking and behavior Psychology Press 265-292. View
107. Kunst-Wilson WR, Zajonc RB (1980) Affective discrimination of Stimuli that cannot be recognized. Science 207: 557-558. View
108. Jacoby LL (1998) Invariance in automatic influences of memory: toward a user's guide for the process-dissociation procedure. J Exp Psychol Learn 24: 3-26. View
109. Trendel O, Warlop L (2005) Présentation et application des mesures implicites de restitution mémorielle en marketing. Rech App Market 20: 77-104. View
110. Dovidio JF, Fazio RH (1992) New technologies for the direct and indirect assessments of attitudes. In: Questions about Questions: Inquiries into the cognitive bases of surveys Russel Sage Foundation 204-237. View
111. Gregg VH, Gardiner JM (1994) Recognition memory and awareness: A large effect of study-test modalities on "Know" responses following a highly orienting task. Eur J Cogn Psychol 6: 131-146. View
112. Lee AY (2002) Effects on Implicit memory on memory-based versus stimulus-based brand choice. J Marketing Res 39: 440-454. View
113. Brunel FF, Tietje BC, Greenwald AG (2004) Is the Implicit Association Test a Valid and Valuable Measure of Implicit Consumer Social Cognition? J Consum Psychol 14: 385-404. View
114. Karpinski A, Steinman R B (2006) The Single Category Implicit Association Test as a Measure of Implicit Social Cognition. J Pers Soc Psychol 91: 16-32. View
115. Trendel O, Warlop L (2005) Positive Implicit Effects for Event Incongruent Sponsorship. Adv Consum Res 32: 240-241. View
116. Maison D, Greenwald AG, Bruin RH (2004) Predictive Validity of the Implicit Association Test in Studies of Brands, Consumer Attitudes, and Behavior. J Consum Psychol 14: 405-415. View
117. Greenwald A, Nosek BA, Banaji MR (2003) Understanding and Using the Implicit Association Test: I. An Improved Scoring Algorithm. J Pers Soc Psychol 85: 197-216. View
118. Kim D (2004) The Implicit Life Satisfaction measure (ILS). Asian J Soc Psychol 7: 236-243. View
119. Gawronski B, Bodenhausen GV (2005) Accessibility Effects on Implicit Social Cognition: The Role of Knowledge Activation and Retrieval Experiences. J Pers Soc Psychol 89: 672-685. View
120. Devine PG (1989) Stereotypes and prejudice: Their automatic and controlled components. J Pers Soc Psychol 56: 5-18. View
121. Wilson TD, Lindsey S, Shooler TY (2000) A Model of Dual Attitude. Psychol Rev 107: 101-126. View
122. Greenwald AG, McGhee DE, Schwarz JL (1998) Measuring Individuals Differences in Implicit Cognition: The Implicit Association Test. J Pers Soc Psychol 74: 1464-1480. View
123. Fazio RH, Towles-Schwen, T (1999) The MODE Model of Attitude-Behavior Process. In: Dual-Process Theories in Social Psychology The Guilford Press 97-116. View
124. Fazio RH, Powell, M C, Williams CJ (1989) The role of attitude accessibility in the attitude-to-behavior process. J Consum Res 16: 280-288. View
125. Glasman LR, Albarracin D (2006) Forming attitudes that predict behavior: A Meta-Analysis of the attitude-behavior relation. Psychol Bull 132: 778-822. View
126. Perugini M (2005) Predictive models of implicit and explicit attitudes. Brit J Soc Psychol 44: 29-45. View
127. Rydell R, McConnell AR (2006) Understanding implicit and explicit attitude change: A systems of reasoning analysis. J Pers Soc Psychol 91: 995-1008. View
128. Friese M, Wänke M, Henning P (2006) Implicit consumer preferences and their influence on product choice. Psychol Mark 23: 727-740. View
129. Poehlman A, Uhlmann E, Greenwald AG, Banaji MR (2005) Understanding and using the IAT: III. Meta-analysis of predictive validity. J Pers Soc Psychol 97: 17-41. View
130. Maison D, Greenwald AG, Bruin RH (2001) The Implicit Association Test as a measure of implicit consumer attitudes. Pol Psychol Bull 32: 61-70. View