Abstract

The choice of this work arises from the interest in launching innovative services to target people. We sought to integrate a technology that could bring more innovation to a product/ service, namely due to mobile trends. Among some options considered, we chose the QR code technology. With the help of a strategic plan, we evaluate whether there is a market and propensity for its widespread use in Portugal. Then, an interactive prototype of the supporting platform is presented for validation by potential users. Most participants consider the idea interesting and promising. They suggested add-ons such as: more video functions and a greater variety of events and resources to apply it. Given the challenges in society, we forecast its application to the quick request for specialized information and/or resources by critical activities such as in health, tourism, etc.