Table 2: Set-top box subsidy policy and process.
Source: NCC, 2012.
Item Content
Target About 120,000 low-income households
Method Install a HD STB for each low-income household
Budget US$ 8.7 million (STB US$40, Install fee US$43)
Schedule Apr-Aug 2011: 1,000households (trial) 2011 Sep-2012 Apr(all) 119,000households
Benefit Reduces burdens of low-income households Safeguards viewing rights
Reduces complaints and protests