Table 1: Coverage of Various People in Five Book Groups (%).
| Type of People in Photo | Xinhua (N=352) | CCTV (N=397) | Other Mainland (N=808) | Hong Kong (N=569) | JEF (N=217) | Total (N=2,343) | Cramer’s V |
| Victims | 39.5 | 23.2 | 42.5 | 40.9 | 41.0 | 38.2 | .142*** |
| People’s Liberation Army | 30.7 | 18.1 | 34.3 | 26.7 | 25.3 | 28.3 | .126*** |
| Mainland reporters | 34.9 | 62.5 | 18.3 | 0.9 | 1.8 | 22.5 | .509*** |
| 10 or more people shown | 25.0 | 10.3 | 19.9 | 23.2 | 21.7 | 20.0 | .133*** |
| No people shown | 8.0 | 11.8 | 19.6 | 19.5 | 13.4 | 15.9 | .133*** |
| Citizens | 6.5 | 1.3 | 3.6 | 17.8 | 12.0 | 7.9 | .233*** |
| Dead bodies | 1.7 | 0.0 | 6.9 | 8.1 | 6.0 | 5.2 | .139*** |
| Medical staff | 8.0 | 3.0 | 5.2 | 3.2 | 2.8 | 4.5 | .084** |
| Helpers | 3.1 | 3.5 | 4.3 | 5.8 | 4.1 | 4.4 | .045 (ns) |
| Central officials | 15.3 | 0.0 | 0.2 | 1.9 | 0.0 | 2.9 | .318*** |
| Local officials | 10.5 | 3.5 | 0.9 | 0.5 | 0.5 | 2.6 | .216*** |
| Hong Kong reporters | 0.0 | 0.0 | 0.1 | 0.4 | 23.0 | 2.3 | .447*** |