| Items | Factors | ||||||
| M | SD | 1 | 2 | 3 | 4 | 5 | |
| Managing message meaning | |||||||
| To communicate clearly | 3.51 | .84 | .79 | .08 | .04 | .06 | .01 |
| To supplement message | 3.71 | .83 | .77 | -.04 | .26 | .07 | -.00 |
| To clarify meaning | 3.64 | .87 | .74 | .11 | .54 | .01 | .16 |
| Expressing emotion/intimacy | |||||||
| To express personal feeling | 3.88 | .71 | .26 | .70 | .09 | .04 | .14 |
| To express humor | 3.74 | .74 | .30 | .66 | .17 | .09 | .13 |
| To express friendliness | 3.62 | .74 | .28 | .65 | .08 | .09 | -.03 |
| To express intimacy | 3.76 | .82 | .24 | .65 | .02 | .10 | .12 |
| Entertainment | |||||||
| Because they are enjoyable | 3.30 | .86 | .06 | .11 | .76 | .09 | .06 |
| Because they amuse me | 3.47 | .89 | .08 | -.02 | .75 | .13 | .07 |
| Because I just like to use them | 3.00 | 1.06 | .07 | .00 | .70 | .10 | .13 |
| Fashion | |||||||
| To look stylish | 2.90 | 1.02 | .04 | .08 | .04 | .87 | .01 |
| To look fashionable | 2.86 | .95 | .17 | .00 | .05 | .87 | .05 |
| Regulating conversation | |||||||
| To make conversation soft | 3.38 | .93 | -.00 | -.02 | .04 | .18 | .74 |
| To make conversation non-serious | 3.40 | .86 | .17 | .09 | .14 | .00 | .70 |
| To make conversation simple | 3.58 | .85 | .22 | .20 | .17 | -.03 | .67 |
| Eigenvalue | 4.00 | 3.90 | 3.49 | 2.40 | 1.01 | ||
| Variance explained(%) | 23.70 | 13.70 | 12.10 | 11.20 | 6.40 | ||
| Cronbach’s alpha | .88 | .83 | .83 | .73 | .72 | ||